Privacy Policy
Introduction
This privacy policy describes how Genoplex, Inc. (“Genoplex,” “we,” “us,” or “our”) collects, uses, shares, and otherwise handles personal information about individuals (“you” and/or “your”) who visit and use our websites and mobile applications that include a link to this privacy policy, and any related products, features, and services (collectively, the “Service” or “Services”).
Any patient information that you provide to us in connection with your use of a secure communication tool that we make available to registered Genoplex members through the Service, including Advanced Therapy Connect, Cell Therapy Connect, or Gene Therapy Connect (“Patient Information”), will be used solely to provide the associated services to you and your patient, as applicable. We do not monitor the content of communications transmitted through these tools and we do not record audio or video calls. You can learn more about how Genoplex handles Patient Information here.
By using the Service, whether as a registered member or an unregistered visitor, you acknowledge that you have read this privacy policy, and consent to the handling of your personal information as described in this policy, which we may update from time to time as described in the “Changes to this Policy” section, below.
Genoplex is a United States company. The Genoplex Service is not intended for users outside of the United States and non-US healthcare professionals are not eligible for Genoplex membership. By using the Service, you consent to your personal information being stored and otherwise processed in the United States as described in this policy.
We collect personal information that you provide us directly, from third party sources, and automatically when you use the Service as follows:
- Information That You Provide To Us Directly
- Genoplex Member Accounts
When you register a Genoplex account and become a Genoplex member, we require you to provide certain personal information that varies depending on whether we have already created a professional profile for you or your institution, as described in the “Genoplex Profiles and Member Accounts” section below. If you or your institution already have a profile, we ask that you verify the information, and if you do not we ask that you provide us some of the information typically included in a Genoplex profile. All Genoplex members must provide their email address, and healthcare professionals are required to provide certain information about their practice, including address, email address, and telephone numbers.
To enhance the accuracy and integrity of the Genoplex healthcare professional network, we require registering members to verify their identity and credentials, which may involve answering identity verification questions and/or sharing a copy of their professional license, medical ID (NPI number) or other relevant documentation with Genoplex or our third party identity verification partners. While we take steps to verify that Genoplex members are actually the individuals they claim to be, we make no guarantee as to any member’s identity, professional credentials or licensure status.
Information Collected Automatically When You Use The Services
In addition to your personal information that you provide to us directly, we collect a variety of personal information automatically when you use the Services through the use of cookies and similar technologies (e.g., pixels, web beacons and device identifiers), which we refer to as “Log Data” as further described in the "Cookies and Similar Technologies" section below. Log Data includes activity information such as the date and time that you access one of our sites or apps, and whether you view, click or otherwise interact with content, including articles, links, advertisements promoting the products and services of Genoplex or our customers, open or click a link in one of our emails, conduct a search on one of our websites, share an article displayed in your newsfeed, or send, receive, or engage with a message sent through the Service. We use technology that maintains a record of the Log Data collected during your browsing session. We collect device information including your IP address (which is a unique numerical address that identifies your device when you access the Internet), your browser and device type and model, operating system, your ISP and mobile carrier, your advertising ID (which is a unique, user-resettable identification number associated with a mobile device), other unique identifiers associated with your computer or mobile device, and the URL of the site from which you access our site.
The use of these technologies helps us serve you better by understanding what you’re interested in, tracking trends, measuring the effectiveness of our content, including ads, and saving your preferences. For information about how you can manage your cookie preferences, refer to the “Choices Regarding Personal Information” section, below.
Information Obtained From Third Party Sources
We obtain information from third party sources, including government agencies, publicly available databases, professional associations, publications, employers, our business partners, service providers, customers, and other Genoplex members, some of which we may add to your account profile as described in the “Genoplex Profiles and Member Accounts” section, below. For example, we may use third party sources to obtain your National Provider Identifier (NPI) record, specialty, office address, phone and fax numbers, educational background, certifications, professional group affiliations, your publications and other professional achievements. We may obtain email addresses that we use to promote the Service to members and potential members, and prescribing and claims data that we may use to personalize content, including advertising. We also may obtain information from third parties about our members’ use of their properties that enables us to deliver targeted advertisements and other sponsored content to those members when they are on those third-party properties.
Uses of Information
Except as otherwise provided herein, we may use the personal information we collect about you for the following business and commercial purposes:
Provision of the Service
We use your information to provide, operate, support, promote, and improve the Services, including through the development of new tools and features.
Genoplex Profiles and Member Accounts
We use your information to create and update your professional profile, which is publicly viewable by default, regardless of whether you have registered a Genoplex account, to create and maintain your Genoplex member account if you choose to register, and to support and respond to your inquiries and requests.
Communications
We use your information to communicate with you about the Service. These communications may contain information about relevant editorial content, and marketing about products and services of Genoplex and our customers. These communications may be sent through a variety of channels, including on-site or in-app notifications and email. We also use your information to process, store, and transmit your communications through the Service.
Personalizing your Experience
We use your information to personalize the Services including content, marketing messages, and advertising and other sponsored content delivered to you on our properties and third-party properties, and to generally enhance your Genoplex experience. We use your information to target (and measure the performance of) advertising and other content sponsored by third parties, including pharmaceutical companies promoting their products and therapies, and hospitals promoting their services. For example, if you are an oncologist or have demonstrated an interest in oncology content, you may see advertisements targeted to oncologists or oncology-interested members. Advertising will be identified as an “Advertisement,” “Sponsored,” “Promoted” or some similar designation indicating that the content is promotional and has been selected by the third-party sponsor.
Other Uses of Your Information
We also use your information to detect, investigate, and prevent fraudulent, harmful, unauthorized, unethical or illegal activities to protect the rights, safety and property of Genoplex, our users and others, including through the enforcement of the Genoplex Terms of Service, in connection with legal proceedings, including arbitration, and to comply with our legal obligations. Also, we may create anonymous, aggregated or de-identified data from your personal information and other individuals whose personal information we collect. We may use this anonymous, aggregated or de-identified data and share it with third parties for our lawful business purposes, including to analyze and improve the Services and promote our business.
Sharing of Information
In connection with the activities described above, we may share your personal information with third parties as follows:
Research Institutions
As part of our mission to understand and support the medical profession, we may share your information with research institutions that perform research related to their respective missions. We require these institutions to agree that they will only use and share the data as needed for the approved research purpose and that any resulting research output be aggregated and anonymized so that it cannot be linked back to any individual. We may publish or allow others to publish insights learned from such research activities.
Service Providers
We may share your information with third parties that help us provide the Services and operate our business, including in the areas of website, app and database hosting and maintenance, telecommunications, information security, fraud detection and prevention, email management, data analytics, marketing, advertising, market research, payment fulfillment, member support, and identity and professional credential verification.
Commercial Clients
We provide our commercial clients, including hospital systems and life science companies, with communications, real-world and real-time referral data and marketing services businesses.
We may provide our commercial clients with limited member information for audience insight and development purposes. For example, a commercial client may share a list of individuals they wish to reach with their advertisements or market research surveys and we will inform that client which of those individuals we may be able to reach on our platform so they can manage their audience development plans accordingly. When you engage with sponsored content made available to you as described in this policy, we may share with the sponsor and its agency limited information from your Genoplex profile such as your name, specialty, and zip code, along with details about the engagement such as whether you viewed or interacted with an advertisement. We do not share your Private Profile Information or any personal contact information with our commercial clients without your consent.
Third Party Sites Using Genoplex Login
Certain third-party sites allow users to sign in using their Genoplex login credentials. When you use this feature, Genoplex may share with the third-party site operator information from your Genoplex registration profile (but not your Genoplex username or password), as described when you sign-in. Also, when you use this feature, third parties may share with us information about your use of their property which we may use in accordance with this privacy policy. We encourage you to read and understand the terms of service and privacy policy of any website you log into using your Genoplex credentials.
Authorities
We may access, preserve, and share your information with third parties, as required or permitted by applicable law, if we believe it is reasonably necessary to comply with legal process and law enforcement instructions and orders, such as a search warrant, subpoena, statute, judicial proceeding, or other legal process served on us, which may involve disclosure to law enforcement, courts, or governmental authorities. Also, if you provide us information about an adverse event relating to a pharmaceutical product or medical device, we may be required to report this information along with your contact information to the manufacturer so it can comply with legally required reporting obligations.
Other Third Parties
We may access, preserve, and share your information if we determine it is reasonably necessary or appropriate to investigate, prevent or take action regarding suspected fraudulent, harmful, unethical or illegal activities, or any violation of our Terms of Service or to protect and defend the legal rights, safety, and property of Genoplex, our employees, agents and contractors (including to enforce our agreements) or in connection with any safety or security concerns, including the personal safety of our users and the public.
With Your Consent
We also may share your personal information with a third party in a manner not addressed by this policy with your consent.
Cookies and Similar Technologies
We and our service providers and partners, as described above, use various tools to collect data when you visit our sites and apps, including cookies, pixel tags, and other similar technologies. These technologies enable us to track usage of the Services and to enhance the user experience by providing a more relevant and personalized online experience. A cookie is a small data file that is sent to a user’s browser when visiting a website. It is stored, accessed and maintained on the computer's hard drive or on a tablet or mobile device. A cookie contains a unique number that allows a website to recognize a particular user’s device each time that user visits the website so they don’t need to log in each time they visit and their preferences can be stored. Cookies enable us to measure the use and effectiveness of our content, track user trends, monitor and stabilize our websites, and improve the quality of the Services and content personalization (including ads) both on Genoplex and third-party sites.
Most browsers can be set to reject all cookies, including third party cookies, however, if you choose to reject our cookies, your ability to access and use the Services will be limited. We and our partners also use pixel tags, often in conjunction with cookies. Pixel tags are small pieces of code that are embedded on web pages and apps in order to provide us with information about how our sites and apps are used. We also include pixel tags in our emails to inform us whether the recipient has opened those emails and/or clicked on links in those emails.
Third Party Links
Our Services may contain links to third-party sites. Any access to and use of such linked sites is not governed by this policy, but instead is governed by the privacy policies of those third-party sites, which we encourage you to read. We are not responsible for the information practices of such third-party sites.
Security
We employ technical, administrative and physical safeguards designed to protect your personal information. However, no security measure can guarantee security and that data will not be accessed, disclosed, altered, or destroyed. You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a complex password that nobody else knows or can easily guess, and keeping your log-in credentials private. We are not responsible for any lost, stolen, or compromised passwords or for any unauthorized account activity.
Data Retention
We will retain your personal information for at least the period reasonably necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. If we delete some or all of your personal information, we may continue to retain and use aggregate or anonymous data previously collected and/or aggregate or anonymize your personal information.
Choices Regarding Personal Information
Your Account and Profile Information.
If you have registered a Genoplex account, you may review and update certain personal information through your account settings. If you prefer to submit an update request to us directly, or if you do not have a Genoplex account but would like us to modify or remove your public profile, or if you wish to close your account, please contact us at support@Genoplex.ai.
Opting Out of Marketing Emails
You may opt-out of receiving marketing emails from Genoplex at any time by opting out via the link the email footer, adjusting your account settings or sending an opt-out request to support@Genoplex.ai. Please be aware that you cannot opt-out of receiving service messages from us including security and legal notices.
Controlling Cookies and Interest-based Advertising
If you would prefer not to accept cookies, visit the “help” section of your browser to learn about cookie preferences and other privacy settings that may be available. Most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. Note that rejecting cookies will not prevent device identification and related data collection from occurring. Also, if you choose to reject cookies, your access to some functionality and areas of the Service may be restricted. For additional information about cookies visit www.allaboutcookies.org.
We may use Google Analytics to recognize you and link the devices you use when you visit the Service on your browser or mobile device. Google Analytics allows us to better understand how our users interact with the Service and to tailor our content to you. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google's site “How Google uses information from sites or apps that use our services” currently located at www.google.com/policies/privacy/partners.
Push Notifications
If you consent to receive push notifications, you may withdraw your consent at any time by adjusting the appropriate operating system settings on your mobile device.
Changes to this Privacy Policy
We reserve the right to modify this privacy policy at any time and in our sole discretion. When we make a change, we will update the “Effective Date” and post the updated policy on or through the Service. We may, and if required by law, will also provide notification of changes in another way that we believe is reasonably likely to reach you, such as by e-mail (if you have an account where we have your contact information) or another manner through the Service. Any modifications to this privacy policy will be effective upon posting or as otherwise indicated at the time of posting. In all cases, by continuing to use the Service after posting of the updated policy, you are consenting to the changes. If you object to any changes, you may close your account by contacting support@Genoplex.ai.
Contact Us
If you have any questions about this policy or Genoplex’s privacy practices, you may reach us at any time by emailing support@Genoplex.ai. or by contacting us at:
Genoplex, Inc.
ATTN: Privacy Policy
4845 Pearl East Cir Ste 118
Boulder, CO
80301-6112
